Product brochures are great marketing tools. However, having a product explanation video on your website or in a newsletter can be an even better way to drive traffic which increases sales. A product explanation video is the most effective sales tool.
There are quite a few companies in the marketplace offering to create animated explainer videos. These are all well and good, but people react better to and will more than likely trust a real person who they can relate to.
There are few points you can follow to help any product video.
- Make it a short and direct – plan your script and storyboard
- Simple to grasp – make it easy to understand, no need to over complicate things
- Talk like a human – avoid buzzwords and tech jargon.
The key to a successful product/service explanation video is whether it answers the following questions. Does the video explain –
1. What is the product?
You wouldn’t create a product video without mentioning or showing off your product or service. The product should be shown or mentioned within the first 10 seconds. Consumer’s attention spans are at a premium and if you don’t grab them within the first 10-15 seconds, they will simple move on. Reports show the majority of consumers will fall off towards the end of the video. So it’s vital to make sure your product makes a lasting impression in the shortest period of time possible.
Tip: Start with an image of the product or a title with the product’s name. Keep the video short to around the 1 minute mark.
2. Why do I need it?
This may be the most important question in the list. Videos are the most sought after content on the internet and visionally answers the question…
What problem is your product solving?
Why should I buy it? Spend some time thinking about what aspect of your product or service is most helpful and explain to viewer why they need this in their life. Some of the best product videos do not need verbals to get you excited about a product.
Take a look at this video…it provides a great example on Why You Need this product.
The video beautifully demonstrates how Lily works and uses some simple text to describe the features.
3. How does it work?
Video works great for showing a viewer or consumer how the product works and the features it offers. The video below it is a perfect example of a product explanation video.
4. What information do I need to know to make it work?
Take the Rangemaster product video below.
This product warns people they have left something cooking on a range and how long it has been left unattended. They have created some videos demonstrating in detail how the product works, how to install it, etc.
By having multiple videos, they are showing viewers exactly how it works and are building trust with the product and brand. Plus, they’re adding SEO to their website by having many videos on different topics.
Google has now altered their search analytics to give extra weighting to video content. This means video marketing is becoming a vital component of most companies marketing strategy. Why do you think YouTube is now the number one used search engine?
Where do I go to learn more?
Don’t forget to add Calls-To-Action to your video.
Where can I go to buy the product? Visit a website? Learn more? Always, add your website address, product link, contact details at the end of the video.
If you upload your video to YouTube, make sure to add call-to actions. Place Annotations at the start and end of the video so users click to other videos to learn more.
A great new feature YouTube has added is called “Cards”.
Now you can use YouTube Cards to direct consumers to a particular website or page. In the description field, place your website address at the very start so viewers can find it quickly.
These are just a few tips if implemented and answered to the best of your ability will certainly help your video drive traffic and increase sales.
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