One of the most challenging, most frustrating, things about getting started on Google+ is deciding which type of Google+ Page to create for your business.
You might be wondering what the heck the differences are between the different Google pages like:
- Google+ profile,
- Google+ Local business page,
- and Google+ Brand Page.
Then you will have to decide which one makes the most sense for your business.
Most of our clients had the same questions. All of them want to use Google+ to get a leg up on their competition in the area.
Once they are explained all of the options they became incredibly excited at the opportunity Google+ offered their business the other social spaces will not or can not. We hope you feel the same by the time you’re finished reading.
When getting started on Google Plus, the first thing that has to be done is to create a Google Plus Profile.
If you have an existing Gmail account, you already have a Google+ Profile page!
By signing in to www.plus.google.com with your Gmail address and password, you will find a blank Google+ profile page you can begin adding your information to. Just remember, this profile is about you, not your business.
When populating your new Google+ Profile page, make sure you focus on the following aspects of your profile:
- Profile Picture: A recognizable headshot that matches your other online presences.
- Tagline: Let people know who you are with your short elevator pitch.
- About: Filling out the about section will ensure that your profile can easily get found in a Google search
- Contact information: Don’t forget to include your contact information so your potential customers can easily reach out to you for more information
- Similar to Facebook, you must create a Google+ profile to create a business page of any kind. Once you create a business page, it will be linked to your Google+ profile page for ease of operation.
Should you create a Google Plus Local business page?
If your business has a physical location or your service is in a specific location area and you would like your business to be found through:
- Google Maps,
- Google Search,
- Google Earth
- and other Google properties…
….then a local business page is the right page for your business.
Even your hours of operation will appear in a Google search for your business once you’ve completely set up a Google+ local business page.
When creating a Google+ local business page you have two options to choose from:
- Storefront business: Choose this option if you have a business that your customers can visit.
- Service area business: Choose this option if you serve customers at their location within a specific service area (this is the option that worked best for my mother-in-law and would work for anyone who offers services to a specific area).
This is a page specifically for your customers or potential customers to find your business. It does not require ongoing community management, but you will want to update your page if you have any changes at your business (new business hours, relocation, new services, etc.)
Get started on your Google+ local business page!
What about a Google Plus brand page???, is that right for my business?
A Google Plus Brand Page allows you to reach out to your followers (both customers and prospects).
The difference between a Google+ brand page and a Facebook business page is, Google Prefers Google+ Content.
Why is this important?
Google (the search engine) indexes both your Google+ profile information (meaning people can easily find you) and the content in your post (meaning people can find the information in your social post through Google Search). In comparison, Google (the search engine) only indexes Facebook’s profile information, not the content of individual posts.
The great thing here is, if your social content directs people back to your business properties (i.e. website, blog, email newsletters) you want to create a Google+ brand page.
Something else Facebook does not offer is, even without engagement on your G+ posts, your content will have the potential to be found through the Google search engine, which can help you get found by your next great customer.
Unfortunately, a Google+ brand page does require community management, so it will take up more of your time than a Google+ local business page, but the SEO benefits alone from your G+ page are off the chart worth your while.
Get started on your Google+ brand page!
Does this mean you can only have one type of Google+ Page?
No. Simply put, if you own a local business or offer local services and you want to drive people back to your business’s online properties, then setting up both a Google+ local business page and a Google+ brand page is your best option.
Setting up both a local business page and a brand page for your business will allow your business to not only get found though Google Maps and Google Search, but you will also improve your search rankings and get more eyes on the content you share on your new Google+ brand page.
Hopefully this article has provided some of the answers you were looking for.
If you need additional help, you can search Google of answers to your question or stop by our G+ Business Page and ask us.
Let us know how we can help.