Like it ever left. Podcasting has been around since the beginning of the internet. Why it seemed to have gone away was due to videos becoming easier for people to make. But, now that videos are going back to being more beneficial to viewers when they are produced in the studio, many people are adding Podcasting with their videos.
There are a number of other reasons Podcasting is becoming the preferred method of content consumption:
- Healthier Lifestyle-consumers are taking up a more solitude lift style. Working out is becoming part of more people’s daily routine. Podcasts are being listened to instead of music.
- Liven Up Commutes– instead of listening to music while sitting on the commuter train, people are tuning into their favorite podcast.
- More convenient -As more vehicles are adapting WiFi to being standard equipment people can listen to podcasts through their sound systems on their drive to the office or on long trips when the only music station that can be found on the radio includes a pork-belly report.
The biggest reason podcasting is becoming popular has to do with more businesses finding podcasting as another way to get their message out to consumers. Podcasting is easier to manage than depending solely on just social media interaction. The time producing podcasting can be better managed than social network community management and when incorporated with video makes for the two most popular forms of digital media to be produced at the same time.
What many people and businesses ask when they look into investing into doing podcasting has to do with the ROI. There obviously is a cheap way to get into podcasting which will result in a cheap sounding podcast. Producing podcasts that people will listen to require a quality audio. Producing a quality audio does not come cheap. As a result, many people and businesses who really could use podcasting will avoid them thinking the costs is beyond their means.
Ok, here comes the commercial
SyncLab Media is making the investment into Podcasting for these people who see self producing podcasting as not being in their budget. We provide an affordable podcasting service that is matched to your brand and is produced in studio. The podcast can be stand alone product or combine with a video to become a Vlog. The
SyncLab Media Podcasting Services offers the podcaster the flexibility of creating a fresh environment for content production that takes them well away from all the distractions associated with producing podcasts in their bedroom. The quality production will improve their brands value while the SyncLab Social Media support will place their podcasts on the internet in places that would take them months to achieve.
Give us a call today to schedule your strategy session.