If you spend any amount of regular time surfing social streams you have likely have seen dozens of food recipe demo videos. Let’s face it, food is something everyone enjoys. Just look at how much cable programming is food related. So, naturally, food-related videos are receiving higher interest and engagement.
Our investigation has shown that shorter, but complete, recipe demos are more interesting to the viewer. Even with fast motion and/or time lapse elements. Consumers are more interested in watching videos that quickly show them how to make something with on screen recipe instructions.
We asked some frequent recipe demo video viewers what they liked about shorter format food videos.
Their responses were all similar to some of these remarks… “I like being able to view an entire recipe quickly to decide whether to make something”, “…I had guests coming over and needed a quick idea of an easy dish to make”, “…was running late to a diner party and needed to learn how to make a dish quickly”.
It appeared the need for speed was the common denominator. Since videos can deliver a message faster they make for the best vehicle to use.
Today, just about anyone with a good eye and basic equipment can make a food videos. But, viewers of these videos are becoming more and more demanding of quality content. The key to these type of fast pace demo videos is the overall production quality. The better the quality the more likely the viewer is going to watch, engage and share.
Here’s a few of my tips for creating an ideal recipe demo video:
Keep it simple – demonstrate recipes with no more than 4-5 steps and 8-10 ingredients. Keep it short – your video should be no longer than what it takes a viewer to read the graphics listing the ingredients and explaining the recipe. Content – shoot 3-4 times the amount of takes/footage you think you need and decide ahead of time if you need to use stop-motion or fast motion techniques. Space – you really need enough space for prep table, additional lighting, equipment, etc. Lighting – You can never have enough lighting for shooting food. There are creative ways to do this if you don’t have professional video lights but that’s another blog. Props – make sure you have enough ingredients for 4-5 complete recipes, things don’t always go as planned the first time around.
Here’s an example of a recipe demo video we shot this week at SyncLab Media.
This style of fast pace demonstration of how to do something can be applied to anything from Auto Repair to Home Improvement. To learn more how a quick demo video can help you deliver your message to your consumers, contact us.
Let us know how we can help.