Dr. James McQuivey from Forrester Researcher said , “a one-minute video is worth 1.8 million words.”
To give you an idea of how widespread that statement is Google returns about 15,500 pages which contain the exact words “a minute of video is worth 1.8 million words”, and this number is growing quickly.
Video marketing has now become the most powerful digital marketing tool. This means in order for the a business’ digital marketing campaign to be successful the use of videos is paramount.
However, more importantly, this also means the quality of the video becomes that much more necessary. The internet is overcrowded with less consumer friendly content options, and the attention span of the modern consumer is measured in micro-seconds. A quality video will keep the consumer’s attention.
Since Videos has now taken lead towards producing a successful digital marketing strategy, these Five Successful Video Marketing tips should help you. Just be sure to follow them to the tee.
1. No Such Thing As “Producing” a Video to Go Viral
The first mistake marketing directors make is thinking that the only way to succeed with video marketing is by having the video go viral. That’s a difficult goal to achieve, and one that few marketers ever manage. But that doesn’t mean that video marketing isn’t bringing major improvements to their overall marketing strategy.
Marketing departments need to quickly change their thinking about digital marketing. Instead of attempting to develop something that will appeal to many people, you should include in your brand mapping session thoughts of producing video content that appeals to a very specific niche: your audience.
Creating highly targeted messaging based on their exact persona and interests will be much more valuable for driving sales than trying to appeal to all of Facebook.
2. Make It Easy On Yourself
Believe it or not, quality videos produced by professionals will draw in more viewers which will produce more sales than a video your mail clerk produced for the company. Plenty of affordable video production companies are out there produce “Videos”. However, they will not offer you a strategy on what best to do with the videos. Most video production companies will produce the video you want…not the one you need.
Make it simple on yourself and your business by hiring a video centric digital marketing agency. They will keep the marketing strategy focused on quality productions and following a long term strategy.
3. Produce More Qualified Leads
Getting the video seen by the right people is a big part of ensuring the success of a video centric digital marketing strategy. This may seem obvious, but you should make your video available on YouTube and share it widely on social networks that are open to a full Google Search. This means posting your video on Facebook may make points with your grandmother, but it will not be readily seen in a Google Search like it would it you posted it on Google+.
Eventually, EVERY consumer will make a search of Google for a product or to validate a company’s existence. Having Profile Videos and Product Demo Videos posted in Google+ or YouTube will help consumers see you when they search Google.
Don’t make the mistake of forgetting the point of the video — drawing in qualified leads. Instead of relying on YouTube as the sole host of your video, create a dedicated landing page on your website to showcase the video, because 60% of visitors will watch a video before reading text on the webpage.
This means when consumers click on the link shown in social media, they will be drawn to the landing page and encouraged to engage further with friendly, social Call To Action and other related offers featured on the page.
4. Keep An Eye On What Works Best
The real key to getting a ROI out of your video marketing is by paying close attention to your key performance indicators (KPI). You could take this further by also paying attention to what works for your competitors.
To see just how your digital marketing strategy is contributing to your bottom line, track important video metrics like time on landing page, CTR on landing page, the percentage of viewers who watch the whole video, the percentage of viewers who respond to your CTA, how many videos leads consume and which videos the converted leads are watching.
By hosting your videos on YouTube, you can make use of their helpful analytics, as well as track website behavior with Google Analytics. This will help you learn which types of videos resonate most with your audience so you can amplify them and cater to their preferences.
5. Keep the Sales Funnel Filled
There are a lot of different ways marketers keep track of their prospects. Just keep in mine that reports you get produced by other companies have no third party verifiable sources. This means they will tell you whatever it is you want to hear, instead of need to hear.
Statistics based on live consumer interviews do have merit in telling you if you are being successful, or not. One of the stats that still rings true is 90% of online shoppers report videos help them make purchase decisions.
Videos are the best tool to keeping the sales funnel filled. Having a email sign up for your product newsletter and promotions is an excellent tool to use to farm out sales leads. Having explainer videos that are sent out in the Newsletters have proven time and time again to produce sales. Video Blogs, Vlogs, are very popular ways to attract consumers to your call to action.
A video centric digital marketing strategy is a must for all businesses. Having a digital marketing agency help walk you through the development of a sound marketing strategy is the first step to success.
Contact SyncLab Media today to get more information on how they can help you. If your business is in Dallas, Texas, give us a call today to scheduled you Brand Mapping or Digital Marketing Roadmap. 214 379-7409 0r email us at info @ synclabmedia.com.
Let us know how we can help.