2016 seems to be the year many businesses focus on marketing locally instead of globally. This could be due to most digital marketing campaigns us a Shotgun Style of Marketing that has no-focus to any specific market.
For the past 10 years consumers who use the internet to find services or products select a business by either their pricing or if they “Looked Good”. Over the past two years consumers are moving to now look for local businesses when they search Google.
In a recent article posted by searchengineland.com , 10 Ways To Simplify Your Local Marketing Strategy In 2016, they mentioned…
“SMBs (Small Businesses) may be better off creating one high-quality piece of content they can share across all media channels, rather than customizing content for each channel that suffers from inattention.”
Video Centric Local Marketing
A video centric digital marketing strategy allows small and large businesses the to create the “High-quality” content needed to focus their message to local consumers. There is no need in developing a global digital marketing strategy if your product or service is only available to a specific region or location.
A business is more apt to increase sales if they become equally visible online and offline. Creating a video that has a call to action of attending a meeting, conference or gathering where the business’ product and services are going to be on display is rapidly becoming the preferred method of marketing to local consumers. Consumers are more prone to purchase a produce or service after they see and touch it.
Marketing to the consumers who reside close to your business is a smart strategy. Once local business picks up it is not long after the business picks up globally.
SyncLab Media is located in Dallas, Texas, Contact them today to start your business’ journey to developing a sound video centric digital marketing strategy. synclabmedia.com email@example.com