From time to time a Brand’s digital marketing strategy calls for the production of a series of videos. These videos provide viewers with insight on a specific issue or on a problem the business is an expert at solving. The length of a Branded Video should be short..averaging no more than 90 to 120 seconds. Usually, these videos have a spokesperson that hosts the series. Scripts are professionally developed. Motion graphics and lower third titling is also normally a part of the production.
Here is an Example of a Branded Video that is part of a monthly series.