You’re a new business owner two years into your brand’s digital marketing strategy and find you are starting to spend more time dealing with the day to day changes in your digital marketing strategy than running the core business. What should you do?
This happens with every business attempting to save funds by managing their own digital marketing. Owning your strategy and managing your video-centric marketing is a solid strategy, but only works if there is someone in the company focused totally on managing every detail of every process.
Digital marketing requires daily maintenance. If not maintained the investment in a video-centric digital marketing strategy is wasted.
Marketing used to be a function where the company leadership developed an annual marketing plan then hand it over to their marketing department to implement. That was then, but things have changed.
Marketing changed when the internet became part of every consumer’s life. Even the consumers who do not have access to the internet depend on someone they know who does have access so they can find what they need.
Now, if a business does not have a robust digital footprint they are not going to be able to compete in the marketplace. More importantly, if a business today does not have a video-centric digital marketing strategy they are going to see their market share move to their competitors who uses videos.
When Bringing Digital Marketing In-House Makes Sense
Today, digital marketing takes more time out of the workday, especially if the digital marketing is outsourced. The large proportion of the time spent goes toward attending meetings with your outsourced digital agency.
These meetings could go on for hours. Why?
Because a digital marketing agency cannot manage the brand’s video-centric digital marketing strategy without constant input from the business’ leadership team. Whereas, if the digital marketing group was just down the hall decisions could be made daily by the digital marketing director stopping by the CMO’s office each morning to have coffee and to get the latest input.
Bringing in-house a digital marketing agency to manage a brand’s long-term strategy has become a very smart move, especially for companies who have found the importance videos and how they are improving the business’ revenue horizons.
Reasons to Consider
There are a number of reasons having an in-house digital marketing department.
The first major reason has to deal with controlling the costs of managing a digital marketing team. A well-run company with a very strong operations oversight can cut cost by over 30% because of the add-on costs a contracted digital marketing agency would charge for immediate changes to a strategy. When the digital marketing group is in-house all of the add-on costs eliminated.
Another reason has to deal with the ability to change course immediately. Say consumer’s trends are changing to reacting to explainer videos. Being able to immediately put Explainer Videos in place will keep the brand in front of consumers. Whereas with the digital marketing agency being outside time would be wasted with getting on the agencies calendar, sitting through meetings, and then follow up meetings, followed by post-production meetings all before the first video hits the market. All of this wasted time costs the business money.
Those are just a few of the costs that can be controlled when a digital marketing agency is in-house.
If you are one of the thousands of businesses struggling with managing your digital marketing it could be time to bring the digital marketing In-House.
Contact SyncLab Media to learn more about our In-House options.