2018 will be the year of change in marketing strategies. Videos will drive digital marketing strategies. Live streaming videos will be a natural progression for nearly every business’s video-centric digital marketing strategy. Videos that are streamed LIVE on the internet will attract and excite more consumers.
Americans cannot get enough live streaming video. In fact, according to Deloitte’s 10th Digital Democracy Survey, one-third of Americans binge watch videos on a weekly basis, and almost half now subscribe to live streaming video services.
Consumers watch everything from demonstrating in real-time of the intricates of a product to broadcasting webinars. Conferences can be produced with Live Streaming. Live videos are an important tool for customer engagement.
Live streaming will outpace pre-recorded videos in 2018.
In 2018, expect that social media platforms will continue to improve their setups to offer higher quality video streaming, as well as more interactive features to appeal to advertisers. You can also expect smart brands to spend a larger percentage of their social media budget on live engagement streams, even if it means shifting budgetary resources away from pre-recorded video.
Get In Front of Consumers
The technology behind live streaming is not necessarily new. In fact, nearly all media transferred over the web is “streaming,” meaning that it is delivered in a flow, or steam, so the consumer’s device can begin playing the content before the entire file is transferred. This is how we watch YouTube and Netflix videos.
Live video is also not new. Live video conferencing software has been around for years, and anyone reading this article is probably familiar with live webinars or online seminars.
The difference with what is now called live streaming is that it is being widely distributed via social media, and it is this distribution model that has made Live streaming a powerful marketing vehicle relative to its cost and the effort it requires.
So how can your e-commerce business use live streaming to reach and engage potential customers? Here are just a few suggestions.
1. Product Demonstrations
Demonstrating how your product works using Live Stream Videos puts more excitement into the presentation.
Explaining relatively complex processes of a product is also done better using Live Stream Videos.
2. Product Introductions
In a similar way, live streaming videos can be used to introduce new products or extensions of your product lines.
If your e-commerce business has just brought in a new line of sunglasses for winter, take a few minutes to show them off via Twitter Live or on YouTube.
3. How-to Tutorials
How-to articles and videos are among the most successful forms of content marketing. When your business helps potential customers complete a task or learn a new skill, those shoppers may reciprocate with both purchases and loyalty.
Live streaming allows your business to take how-to content to new levels with live, interactive broadcasts. For example, golf instructors could demonstrate swing techniques and then interact with their viewers.
Or Chefs can demonstrate how the pros scramble an egg and then ask their audience questions.
4. B-to-B Webinars
Similar to live streaming a tutorial, business-to-business sellers can use live streaming services on YouTube to serve up online webinars and seminars.
While this might not be a novel way to share material with your business’ audience, it could be a novel distribution model.
Your company may find that it is easier to get more viewers on YouTube than it had been when you broadcast your event on a dedicated webinar platform.
5. Brand Building
You can build trust in your brand by using live streaming to share your business’s philosophy.
Consumers buy from companies they can trust and will appreciate how your company gives back.
Live streaming is an ideal platform for educating consumers about your business. For example, if your company is a sponsor of a charity golf tournament, why not use a live stream to show off some of their efforts live on the golf course?
If your business has a fun office environment, share some of the “behind the scenes” goings on during the video stream.
Inexpensive and Effective
Live streaming is a new tool for your video marketing. It can be relatively inexpensive, but yet very effective. Make live streaming part of your video-centric digital marketing.
Contact SyncLab Media to learn more about how we can help develop a video-centric digital marketing strategy.