Digital marketers have long understood the power of sight, sound and motion. Video marketing is, of course, what drove more than $178 billion in motion media advertising spend in 2017.
Consumers are increasingly shifting their attention away from traditional TV and toward viewing a video on a mobile device, where viewership grew 20% in 2017.
Budgeting to Compete
Advertisers are shifting their budgets to a more video-centric marketing strategy. Videos currently represent the fastest-growing online ad market. Spending on video advertising has grown more than 67% over the past two years.
Digital marketing in 2018 will be red-hot and for good reason. Video marketing enables brands to do more than just advertise products and services.
Professionally produced videos are a powerful content vehicle through which marketers can tell stories in uniquely resonant and emotionally compelling ways.
Here are the three reasons for the current massive shift toward using a video-centric digital marketing:
- Complex concepts made simple. For many products and services, a video is the only effective way to properly demonstrate certain functionalities and usages. An Explainer Video, content can be as long or as short as it needs to be – from a short 30-second fast frame build-up to a long-form tutorial on complex details of a machine’s operation.
- Building trust. Profile Videos communicate the brand stories, evoke emotion and establish connections with customers and prospects. Videos build trust in making an online purchase by easing the concerns of consumers who are skeptical about buying products they have not yet held in their own hands.
- Boost conversions. Videos are more than a way to education and entertainment. Compelling Episodic Series of videos drive sales. In fact, a study by EyeView found that displaying a video on a landing page will boost conversions by as much as 80%.
More than 83% of companies, committed to long-term video-centric digital marketing strategies, report that professionally produced videos are showing a significant return on their investment.
Retain a Digital Marketing Agency
Digital marketing is no longer a “one-off” service you have provided once and you are finished. Businesses are finding the most profitable digital marketing strategy is a video-centric digital marketing strategy covering a long term. This means businesses are finding their digital marketing needs are frequent enough they need to retain a digital marketing agency to keep the strategy affordable.
For most businesses, having a digital marketing service company on retainer is equivalent to having a law firm on retainer. Perhaps the best part about video marketing is it is effective and now considered a mainstream form of marketing.
In 2018, more business will be placing digital marketing agencies on retainer to serve as their in-house digital marketing agency. Putting a digital marketing agency on retainer is a cost-effective way to keep a video-centric marketing strategy moving forward without having to hire a staff to cover it.
SyncLab Media can help brands develop a trust in the marketplace. No matter the size and scope of the project and budget, SyncLab Media can develop a video-centric strategy that will accomplish the business’ goal.