When it comes to organizing and planning your Video marketing strategy for your business, it is important to look beyond using traditional forms of marketing.
Sure, flyers, direct mail invites and word-of-mouth all are part of the marketing plan.
However, utilizing social media to expand audience reach and generate buzz about your product or service online should be your primary focus.
1. Profile Videos
Video as a marketing tool is growing at a rapid rate. Video traffic is predicted to drive 88% of the global Internet by 2021.
Utilizing video marketing in your product/service promotion strategy can help to drive engagement and create conversations for possible attendees. Profile videos do the trick.
More tips for profile video:
- Include testimonial videos from a range of different people…both clients and associates
- Keep the video short and sweet: concentrate on making it engaging and exciting.
- Talk about the problems your product/service solve.
2. Video Podcast
Ask any internet marketer about the importance of posting content to the internet frequently. Now, that content is Video!! The more videos you post with relevant content the more attention it draws to your business. Nothing does it better than Video Podcasts.
The golden rules of using video podcast:
- Keep it short and and content memorable:
- Don’t overthink it: use keywords in your video related to your industry
- Make it fun: stand out!
Once you have finished your video podcast, include it in all your digital marketing materials.
3. Don’t Forget LinkedIn
With over 350 Millions rabidly active users, LinkedIn is an ideal social platform for businesses looking to spread the word about what it is they offer and what problems they solve..
The easiest way to get your message about your product or service out there is to post updates on LinkedIn and post them frequently. Make sure to include eye-catching videos from time to time and consider how your product/service will add value to your LinkedIn network.
Reaching out to other professionals or partners directly is another effective way and may even generate leads to potential clients or customers.
Finally, whatever you post, make sure to ask everyone will share, share, share!
4. Get After It on YouTube LIVE
You all know about YouTube and how it is the #2 search engine of all content on the internet. Well, now YouTube has YouTube LIVE!!! If you are already posting videos to YouTube now your can turn up the heat on the OMG Meter to the “Ridiculously Awesome” level.
Why? Because YouTube LIVE:
- Humanizes your company
- Creates engaging content that builds trust with your followers
- Reveals how fun it is to work for your company
Post, engage and update your audience with interactive and thought-provoking high quality video content that retains potential customer’s interest. Videos ensure you lock prospective clients attention on your product/service.
BOTTOMLINE:
IF you are not using video to marketing your business, more than likely your competitor is. It is time to change the way you think abut internet marketing and move into the exciting world of video marketing.
Contact SyncLab Media today to learn more about how they can help get you started on you pathway to business success.
