GUEST AUTHOR: Mia King
You might be wondering what strategy you can use to drive more traffic towards your e-commerce business. There are many proven strategies you could use, but one of the most reliable today is the proper use of video content.
Including video in your business strategy is one of the best ways to ensure the number of visitors to your website keeps growing. An average person spends an hour on their phones every day watching videos. With this in mind, providing the right type of video content will help your business grow.
Approximately 90% of customers use videos when trying to buy something online, and 64% of customers will purchase an item only after seeing a video. With such a positive statistic, it is clear that incorporating video content is a game-changer meant to take your business to the next level.
To understand the difference a product video can make to your business, you must first know what content a proper video should have.
What a Proper Product Video Entails
A video is supposed to describe what services your business offers. It gives a customer the time to learn what your business is all about without them having to visit your premises. All this is meant to build your customers trust towards your brand.
You need to ensure your video has the following attributes if it is to make a difference to your e-commerce business.
- It should have appealing descriptions with relevant discussions.
- It should be easy to understand with the benefits of the product explained.
- It should be as professional as possible.
- It should explain how your consumer can associate with your brand.
With that in mind, the following are benefits of incorporating video into your e-commerce business.
- Good for Google Ranking
The ranking of your business on google search engines is essential if you are to get your business out to the world. Having relevant product videos will improve your google ranking. If most of your competitors do not incorporate videos into their e-commerce websites, then you will likely outmaneuver them through the use of videos.
Using videos on your e-commerce website will bring digital advertisements to your page, which is another way of ensuring your page ranks high.
With over 3 billion searches every month, YouTube is probably the best video platform you can find. Having videos on this site will provide you with another platform to market your e-commerce business.
- Easy to Click and Share
People are more likely to share digital content than texts. With the constant sharing of video content, the information on the video moves from one person to another; this way, getting your e-commerce business out to the world. This works even better on social media, where whatever you share or like will be seen by your followers or friends.
The more you can share your videos, the more clicks which essentially means more visitors to your e-commerce website.
Sharing of content is an essential way of marketing your business; sharing of your videos can help you create extra backlinks to your website. This way, you get more traffic.
- Video Turns Viewer to Customers
A proper informative video is one of the best ways of turning your viewers to potential customers. Three-quarter of those who view a product video are more likely to buy the commodity. Visual evidence gives them the confidence they need to purchase your merchandise. The fact that they are seeing another person using the product makes them excited to try it out for themselves.
Marble.com offers a reliable example of a website where proper product videos have turned viewers into customers. Being one of the largest fabricators and installers of countertop materials, their customers have benefited from the videos that show them vividly what to expect from the company.
- Adds Value to your Product
A proper video can make a tremendous difference to your product. A video provides a substantial amount of information regarding your commodity in a few seconds. It will give your customers an insight into what to expect. The benefits of your assets and a demonstration of how they can use it will make it easy for the customers to see the value of your product.
- Builds Trust Towards Your Product
No one will purchase an item without trusting that it can deliver. Because of this, companies spend time and money to create videos to show their consumers they believe the products they offer are reliable.
These videos give evidence that the said commodities are competent and will deliver. By trusting your e-commerce business products, the customers will buy your merchandise and even recommend it to their friends and relatives.
An e-commerce business needs proper video content to market its products out to the world. The benefits above provide you with the evidence you need to trust in the use of video content. It even more essential if your business has a social media account where you will be able to share the videos as a way of marketing your brand.