Video Production Tips – Do’s and Don’ts for Any Company. Online marketing has become a central focus for businesses of all types. Companies have discovered the vast potential of social media and video marketing. Consumers are using the internet more than ever, and that is not going to change anytime soon.
Mobile devices are becoming faster, and adding a 5G network will increase the demand for videos. As a result, we see an increase in the number of video advertisements on the internet. A few useful video production tips will enable your company to face your competitors.
But this blog post is not written to show you the many benefits of video marketing. You already know it’s beneficial. I’m here to show you some of the top video production tips so that you can make sure that your videos are top tier.
Things Every Company Must Do with their Videos
We’ll start with a list of the “do’s” that all video editing professionals would agree on.
Be Mindful of Length
Length is one of the most critical factors you must consider when producing a video. You want videos to be as short and precise as possible. Make sure that your videos are just long enough to cover the topic and not a second longer. Videos that are too long risk losing the audience’s attention while videos that are too short might not get all of the information across. There is always a sweet spot.
Always Include a Call to Action
Your videos must tell the audience exactly what you want them to do after watching it. This message must be short and precise. You have their full attention, so now it’s time to direct their next action. Ultimately, you want to pull them into a sales funnel or ask them to share your video to generate brand recognition.
Know your Expectations
Before you can even start filming your video, you must know your expectations. What is it that you want the video to accomplish? Do you want it to generate leads? Should it engage your social media audience to establish brand recognition? You need to set one specific goal for each video that you create.
Focus on Winning the Audience
Videos are so powerful because they establish a strong connection with an audience. They evoke emotion and provide a lot of information in a short amount of time. This caters to both the emotional demands of an audience and accounts for their short attention span. If you can create videos that meet these criteria, then you will win over your audience.
Always Start by Writing a Script
When it comes to creating videos, never try to improvise your way through it. There should be a clear, concise message that is delivered. Individuals who try to improvise a video tend to use long, drawn-out sentences and get off track. A video should comprise of a goal, message, and call to action. Anything more is just fluff.
Plan Ahead for Distribution of Your Video
Distribution for your video is the most critical part of reaching your target market. No matter how amazing your video is, it will not get views if it’s not on the same platform as your target market. Make sure that you know where your audience spends the most time so that you can upload your videos to those platforms.
Do Not Make These Mistakes
A lot of companies make the same mistakes when it comes to video production, so this section is going to look at some of those and show you how to avoid them.
Do Not Include too Much Information in a Single Video
A video should have one clear message and one call to action. That might be the best video production tip that you will ever receive. It’s an area where I see so many people drop the ball. Find one problem that your target audience shares and then create a video to solve that problem. If there is another problem that you know of, then create another video addressing that one.
Do Not Try to Sell Aggressively in a Video
The only line in a video that you are allowed to tell a customer to buy your product or service is the call to action. That’s your 5 seconds. The rest of the video must be about your target audience. Videos that aggressively try to sell a product are not going to convert very well. They could potentially damage the brand’s reputation.
Do Not Try to Do Everything Yourself
Delegating specific tasks is essential. I recommend that you invest in video editing professionals at the very least to help you with the crucial post-production steps. Hiring a scriptwriter is an excellent video production tip that I recommend for beginners as well. Not only will it free up valuable time, but it ensures that you don’t fall prey to the mistakes that many beginners make.
Do Not Rush Production
Production of a video is the most crucial step, so don’t rush it. You’ll be shooting from a script so take the time to get it right. Videos will return your investment for years, making them worth the extra attention to detail. Scripts must be well- rehearsed well, and all equipment should be set up in the perfect positions. All of this stuff takes time to get right.
Find the Right Video Production Professionals
The last of our video production tips will focus on finding the right video production professionals to help you get the most out of your investment. Here are some of the top considerations that you need to make before investing in a professional.
- Reputation is the first and most important consideration. If the production company has a well-established reputation, then that’s a good sign that they do solid work.
- Look for similar projects that they might have worked on. How did those companies rate their performance? Are there any examples of those related videos?
- Make sure that you have a way to contact the production company easily. You want to be able to chat with real people when you need questions answered.
- Professionals will list all of their fees upfront. If not, then you might need to ask for these fees in writing. This eliminates the chances of problems arising on completion of the project.