2020 will be the year your video marketing strategy includes Video Podcasting.
Video podcasts make it much easier to communicate visual subjects.
Video podcast are also more engaging and relatable. People like being able to look at someone while they are talking and gauge their emotions. It’s also easier to put links in your videos or have on screen aids with additional information.
Humans Are Visual
Don’t be fooled when someone says “I’m a visual person.” We are all visual people.
Posting visual information on your business presents a decent argument for making a video podcast, but there’s one type of visual humans are particularly fascinated by: …faces.
Facts About Your Face
Humans are just wired to look at someone’s face to see if they can trust them or not.
As we age, our propensity to look at faces only increases.
People gravitate to the faces of other humans because we’re hardwired that way.
We use other people’s facial expressions to develop emotional context. Did your latest joke kill or flop?
Is your pulled pork casserole delicious or disgusting?
You need to look at people’s faces to find out.
There’s science to back this up.
Researchers know humans have specific neural circuits dedicated to facial recognition.
They live in the medial temporal lobe, and they go wild whenever you see a face. These circuits will push a face to the forefront of our attention, even when it’s competing with other stimuli.
So our brains react differently to faces. We prioritize them over other visual stimuli.
What the hell does this have to do with making a video podcast?
Video Podcast Show Your Face
Well, if you put your face on camera, people are going to pay attention.
It’s in our chemical makeup. And when people pay attention, your engagement goes up.
Video gives your audience another reason to choose your content instead of the flood of other stimuli they see every day.
A video podcast provides a different sort of appeal that audio alone cannot.
Frequent Videos Build Loyalty
The best video marketing strategy today is based on producing frequent videos that draw in your consumer’s interest.
Weekly Video Podcasts provide your consumers with content frequently. Eventually your loyal following will expect to see your videos on a specific day of the week.
To satisfy that demand for frequent video content we have developed a video production monthly subscription plans that offer business leaders and marketers with the flexibility to budget for the number of video podcasts they want to produce each month.
Contact us today at 469 358-1444 and lets talk about getting you started with your Video Podcast.