SyncLab Media

Video Marketing and Consulting - Addison, Texas

Join Us!

  • Facebook
  • LinkedIn
  • Twitter
  • YouTube
  • Home
    • Privacy Policy
  • About
    • Mission
    • Our Story
    • Our Team
  • Blog
    • Podcasts
  • Programs
    • Brand Mapping
    • Digital Marketing Roadmap
    • Marketing Accelerator Program
  • Services
    • LIVE Streaming Subscriptions
  • Shop
  • Contact Us
    • Map
  • SyncLab Media Network

Video Podcasting: Ultimate Exposure to Your Market

August 13, 2020 By SyncLab

2020 will be the year your video marketing strategy includes Video Podcasting.

Why?

Video podcasts make it much easier to communicate visual subjects.

Video podcast are also more engaging and relatable. People like being able to look at someone while they are talking and gauge their emotions. It’s also easier to put links in your videos or have on screen aids with additional information.

Humans Are Visual

Don’t be fooled when someone says “I’m a visual person.” We are all visual people.

Posting visual information on your business presents a decent argument for making a video podcast, but there’s one type of visual humans are particularly fascinated by: …faces. 

Facts About Your Face

Humans are just wired to look at someone’s face to see if they can trust them or not.

As we age, our propensity to look at faces only increases.

People gravitate to the faces of other humans because we’re hardwired that way.

We use other people’s facial expressions to develop emotional context. Did your latest joke kill or flop?

Is your pulled pork casserole delicious or disgusting?

You need to look at people’s faces to find out.

There’s science to back this up.

Researchers know humans have specific neural circuits dedicated to facial recognition.

They live in the medial temporal lobe, and they go wild whenever you see a face. These circuits will push a face to the forefront of our attention, even when it’s competing with other stimuli.

So our brains react differently to faces. We prioritize them over other visual stimuli.

What the hell does this have to do with making a video podcast?

Video Podcast Show Your Face

Well, if you put your face on camera, people are going to pay attention.

It’s in our chemical makeup. And when people pay attention, your engagement goes up.

Video gives your audience another reason to choose your content instead of the flood of other stimuli they see every day.

A video podcast provides a different sort of appeal that audio alone cannot.

Frequent Videos Build Loyalty

The best video marketing strategy today is based on producing frequent videos that draw in your consumer’s interest.

Weekly Video Podcasts provide your consumers with content frequently.  Eventually your loyal following will expect to see your videos on a  specific day of the week.

To satisfy that demand for frequent video content we have developed a video production monthly subscription plans that offer business leaders and marketers with the flexibility to budget for the number of video podcasts they want to produce each month.

2020 SLM VIDEO SUBSCRIPTION PACKAGES

 

 

 

Contact us today at 469 358-1444 and lets talk about getting you started with your Video Podcast.

Filed Under: Business, Consulting, podcasting, Video Marketing, Video Production, Video Series Tagged With: business, consulting, dallas, video, video content, video marketing, video podcasting, video production, video series

>

Digital Maketing Blog

The Benefits of Using Videos for eCommerce

GUEST AUTHOR: Mia King You might be wondering what strategy you can use to drive more traffic towards your e-commerce business. There are many proven strategies you could … [Read More...]

Digital Marketing

Time to Outsource Your Digital marketing

Business people who are focused on leading their business do not have enough time to deal with digital marketing.  Time is the number one resource constraint for business … [Read More...]

2018 the Year for Franchise Video Marketing

One of the biggest challenges facing a franchisee’s growth is their ability to execute a winning digital marketing strategy that is unfettered by a franchisor. The issue is … [Read More...]

Digital Marketing

Value of Quality Video Production

Following is a guest post from ScotDuke.com: Most people, when left to assume something, will assume the worst instead of the best.  I'm sure there is some scientific study … [Read More...]

Digital Marketing Strategy Starts Now

When it comes to connecting with your target audiences a video-centric digital marketing strategy leads the way. Digital marketers have long understood the power of sight, … [Read More...]

Building Your Company Brand with Videos

Your company brand is the perception consumers and potential candidates for jobs will have for your company.  Your brand's image should portray your company’s culture, … [Read More...]

SLM_logo_rev1 4145 Beltline Rd, Suite 212-220, Addison, Texas  75001 469 358-1444

Search Our Blogs

Google+

© Copyright 2013-2017 Synclab Media · All Rights Reserved · Powered by Synclabmedia, LLC