Here in Dallas, Texas, the amount of available office space is huge. According to a report from White Box Real Estate, in 2017 there were 25,218,367 sq ft of vacant office space in Dallas, Texas. More than likely, does numbers are for sure to have gone up considerably.
With businesses now needing to keep their office environment safe, they are moving from the once-popular shared workspace facilities to finding their own office space.
Listing all of that office space online is an epic ordeal for commercial real estate brokers. This makes having a video marketing strategy essential for the commercial realtor.
Business leaders in search of office space are not interested in wasting time driving around a city the size of Dallas looking at available office space. This has made the internet where thousands of business people go shopping for available office space.
Unfortunately, the photoshopped still image walk-thru of office space does not offer enough visual effect to persuade a potential tenant to make the next step of contacting the real estate agent.
Today’s savvy commercial real estate consumer has learned that what they see in still images turns out to not look as well when they make the physical visit.
This kind of wild goose chase can be very expensive for business people to take the time away from work to look at a property that is in the right location, but has the wrong feel, or was not what they had in mind. It is a huge waste of their travel funds if they had to travel to another town to see a property that just was not a fit.
Starting as early as 2012, consumer’s interest in how they consume information online moved to demanding video media. The still shot photography of property and 350-word description is not as effective today as it was just a year ago.
Now, in 2021 the solution is Walk-Thru Property Videos.
Why Walk-Thru-Property Videos are the answer.
A Labyrinth of Listings
If you are an entrepreneur looking for office space for your business, or a business executive looking for the right location for your business office, where would you start your search to find office space?
If you are like 90% of entrepreneurs and executives in charge of finding office space, you are, at some point, going to use the internet to search for, or validate the information on, commercial office space.
That is right! You are either going to Google to search for a commercial real estate broker to help you out or, for you more tech-savvy people, you will just use a keyword phrase and see what Google brings to you.
It should be no surprise that Google does an awesome job providing you with the information you asked to see. If you were asking for a commercial broker you naturally are going to have to wade through the Ads at the first of the list before you get to local brokers or agents.
If you used the keyword phrase, you also get the broker’s who bought Google Ads first on the search, and then you may get the content related to your keyword phrase.
Either way, you are just at the beginning of the long road you will have to travel to find the office space you need or want. In a very short time, you will find yourself trudging through websites and online listing sites which turns into a labyrinth of listing information leading to a lot of time wasted.
LoopNet is Not Enough
LoopNet.com will eventually be where potential tenants will go to narrow their search. LoopNet.com is one of the largest websites that list the available commercial property for sale and for lease. Currently, a viewer can search their system for Free. However, the rumor mill says the Free option is going to go away.
LoopNet can be very aggravating. Yes, it will show you information on the property. Yes, in most cases it will show you a photo and, sometimes, a floor plan. But is that enough information to make a decision?
You are going to have to take time out of your day to contact the listing agent who is going to want you to stop by to see the property. Can you afford to take that time off and take a chance that what you saw on LoopNet is actually what you will see when you arrive at the property?
Wouldn’t a Walk-thru Video help?
Photographs Are Void of Feel
Whether you use LoopNet or go straight to the property agent website, is seeing a still photo enough? Or will it lead you to just spend more time going to the property to find that the Hallways are too small, of the elevators are tiny? Photos cannot show you the feel or the depth of space like a video can.
Have To Make a Change
At some point, the consumer…the entrepreneur or business executive…who is looking for office space is going to throw up their hands in frustration. Eventually, the commercial agents and brokers are going to get frustrated wasting their time showing the property to people who, after seeing the space does not match the photo, are not interested in the property.
What would solve all these problems, save time and offer the commercial office space brokers a better chance to draw in a tenant in quicker?
Walk-Thru Videos for commercial property are starting to prove their value. The one-minute video can show the property much better than the 350-word description and 24 still photos. Since 85% of the shopping public prefer video content, the Walk-Thru Video is the form of media the office space consumer would expect to see.
If you are a commercial broker or commercial property owner, contact SyncLab Media to learn more about how a Walk-Thru Video will help draw more attention to the property you have available.