Brand Mapping examines the foundational pillars of a business’ identity. The SyncLab Media Brand Mapping process provides an in-depth discovery of the vision, guiding principles, mission, brand pillars, marketing tactics, and potential metrics to measure success.
The Branding Problem
Many businesses lack a complete understanding of the interplay between their brand and their marketing and sales efforts. As a result, they are often communicating an ineffective message to the wrong audience. The result is usually confused, rather than connected customers.
The SyncLab Media Brand Mapping program consists of an initial 90-minute discovery session facilitated by SyncLab Media’s branding specialist, analysis of the business’ current digital marketing footprint and market competition, and keyword research. A detailed report is delivered and discussed in a follow-up session, along with a customized digital marketing outline.
The Brand Map report breaks down the information gathered during the entire brand mapping process.
- Goals and Objectives
- Guiding Principles
- Brand Pillars – Key Strategies
- Key Message
- Marketing Tactics
- Possible Metrics
- Digital Marketing Footprint Analysis
- Market and Competition Research
- Keyword Research
- Meeting Notes