2020 will be the year your video marketing strategy includes Video Podcasting. Why? Video podcasts make it much easier to communicate visual subjects. Video podcast are also more engaging and relatable. People like being able to look at someone while they are talking and gauge their emotions. It's also easier to put links in your videos or have on screen aids with … [Read more...]
Common Video Blunders
It is no surprise that so many business people attempt to shoot their own videos. The number #1 reason they attempt it is...drum roll... Save Money! However, attempting to produce their own videos does show some promise that they see video marketing as something they need to do. It also means business people now realize videos are the public’s preferred method to consume … [Read more...]
Live Streaming: Is It Time to Jump on the Bandwagon?
The answer to whether you should jump on the Live Streaming bandwagon is..Yes..and, No! Yes, you absolutely need to be using Live Streaming as part of your digital marketing strategy. But, No, you do not want to jump into creating low-quality production Live Streaming content or produce content that is not relevant to your brand. Live Streaming media is becoming very … [Read more...]
Key Elements For a Perfect Product Video
What are the Key Elements for a Perfect Product Video? We get that question a lot. A product video is equivalent to an Explainer Video. The message or story being told in a product video usually has to do with explaining what problem the product solves. The thing is, it’s not always easy to understand a message delivered via a video. It makes life easier. If you’re … [Read more...]
How to Make Videos an Integral Part of Your Digital Marketing Strategy
Digital marketing today, needs visual elements for it to garner interest and generate engagement. With Google driving content engagement through videos, visual content has found a new avenue that video centric digital marketers can explore to the hilt. For a digital marketing to succeed in being an integral part of the marketing strategy, it must offer consumers: what … [Read more...]
